Multinational publisher of professional development titles, Taylor & Francis, wanted to increase the reach of its large project management book catalogue, by building a thriving community for practising and aspiring project managers.
The client's goal was to reach new audiences that would not have previously purchased its core product - hard copy books. Research showed that there was an appetite for high quality project management information in a more flexible and digestible online format.
The publisher tasked Deeson with creating a solution that would help provide answers to these project management questions. The aim was to intelligently index and search Taylor & Francis' extensive book content, as well as user-generated material.
The GpmFirst.com website provides project managers with their 'go to' online reference. The site engages users with hand drawn iconography, an engaging menu system using bespoke animations, and a fully responsive design across mobile devices.
We chose Deeson as our technology partner because we felt that their approach gave us the best chance of developing a credible and sustainable community.