Building a thriving community for practising and aspiring project managers.

Client:
Taylor & Francis
Services:
Discovery, Design, UX, Build & Optimise
We used lean startup principles to devise a solution to intelligently index and search Taylor & Francis' extensive book content, as well as user-generated material.

The brief.

Multinational publisher of professional development titles, Taylor & Francis, wanted to increase the reach of its large project management book catalogue, by building a thriving community for practising and aspiring project managers.

The client's goal was to reach new audiences that would not have previously purchased its core product - hard copy books. Research showed that there was an appetite for high quality project management information in a more flexible and digestible online format.

The publisher tasked Deeson with creating a solution that would help provide answers to these project management questions. The aim was to intelligently index and search Taylor & Francis' extensive book content, as well as user-generated material.

GpmFirst website screenshot

The results.

The GpmFirst.com website provides project managers with their 'go to' online reference. The site engages users with hand drawn iconography, an engaging menu system using bespoke animations, and a fully responsive design across mobile devices.

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We chose Deeson as our technology partner because we felt that their approach gave us the best chance of developing a credible and sustainable community.

Jonathan Norman Publishing Director and Project Sponsor at GpmFirst