Progressing digital transformation in international development

Strategy, Design, UX, Drupal
Helping Bond innovate digital products and services to evolve their membership offering and better serve audiences in international development.

The brief.

Bond works with individuals, communities, and organisations worldwide to help eradicate poverty, inequality, and injustice through international development. They were looking for a digital partner to support their organisational ambition of strengthening the network through greater connection and collaboration.

Deeson was tasked with guiding Bond through the initial stages of their digital transformation, with an initial goal of stabilising and improving the digital experience, before collaborating on a new roadmap of digital initiatives to help the organisation achieve its strategic goals.

The results.

Deeson has helped Bond implement a new, refreshed visual identity across their Drupal website, creating a fully-articulated, consistent brand experience across devices through graphic, UX, navigation, and accessibility improvements. The site has also benefited from improved infrastructure, faster page speed and a more stable integration with SalesForce CRM software.

Beyond work on the website, Deeson has helped Bond understand and improve their digital performance through a measurement framework that structures KPIs around organisational objectives, and develop a practical, achievable roadmap of prioritised, goal-driven digital projects.

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Implementing a measurement framework to aid decision making

Deeson's work with Bond began with an in-depth onboarding process during which we conducted extensive research and engagement with key stakeholders to answer a series of important questions designed to uncover the core needs of the organisation. We also conducted an audit of Bond's existing technology, and a website design and UX audit.

Having developed a shared understanding of what we needed to achieve, we were able to collaboratively design a measurement framework to establish a set of KPIs for the success of the website. Crucially, we were able to advise Bond to avoid scrapping the existing, recently-relaunched website in order to upgrade to a newer version of Drupal, instead recommending incremental improvement and fixes to the CRM integration that would unlock the value of previous investment.

Improving the digital experience for members and groups

We worked through a series of improvements to UX, navigation, visual design, infrastructure, integrations, and accessibility that would deliver strategic and targeted benefits for a number of audiences.

This included enhancing the user experience of Bond's training offer, improving the stability of the CRM integration, refreshing the homepage experience to support a number of user journeys, a sitewide update of typography and calls to action, and new functionality to elevate the experience of Groups users.

Developing a digital roadmap to guide future success

Alongside the initial 'stabilisation and improvement' work, which was completed in 5 sprints and which led to significant improvements in both site performance and engagement, we conducted a first annual digital roadmap workshop with Bond to agree on a set of prioritised goals and initiatives for the coming 12 months.

Broken down into practical, achievable, time-scaled work packages which included both strategy and research projects alongside design and build phases, the first year's roadmap focused on defining and strengthening the organisation's Jobs offering and setting the strategic, data, and technical foundations for providing personalised experiences.

Deeson continue to provide ongoing support throughout delivery of these initiatives, helping Bond achieve its strategic objectives and meet the ever-changing expectations of their members and wider civil society.

We found working with Deeson very refreshing. They are great listeners and strategic thinkers who made us feel like they were part of our team. They took time to really understand our strategic objectives as a charity and what our users need the most.

Gabriela Mamon Digital Projects Adviser, Bond