Icons design

Design & UX

We design beautiful, usable custom interfaces and experiences informed by your users and perfectly aligned with your brand.

Every website or digital product we build is responsive, meaning it works well and looks great on any device.

Our designs win awards. Most recently we won Best for Mobile Excellence at the 2020 Awwwards for our work with animation creators A+C Studios, and we won Best for Brand Experience at the Acquia Engage Awards 2017 for the website we created for brewer Shepherd Neame.

Collaborative design process.

Our iterative design process involves extensive user research, early prototyping of potential solutions, rigorous testing, and rapid iteration. We do this openly and collaboratively with you until we come up with a complete solution, ready for implementation.

We usually deliver a blueprint workshop at the start of a project. This intensive session combines strategic and tactical delivery thinking to develop a shared insight into your requirements.

We knew what we didn't want, but we needed guidance and support to work out what we did want. I liked that Deeson got into our mindset and tried to live and breathe what we were looking for

Sunaina Shori, Project Manager at CEOP

Laying foundations for a successful project.

Before designing your website or digital product, we run a variety of exploration tasks in collaboration with you. This is to ensure we come up with the best solution, and that we can move fast once we enter the development phase.

The foundations phase is coordinated by the project's user experience lead and involves the entire project team. Every project is different, so the order of events varies but typical activities include:

  • User interviews
  • Prototype creation and testing
  • Analytics configuration and analysis
  • User goal gathering and needs analysis
  • Technical audits
  • Brand analysis
  • Content governance workshops

On average, this phase takes six to eight weeks. By the end of it we have a clear idea of your website requirements, the development approach, project roles and responsibilities, and a high-level plan for delivery.

Read about our entire delivery process in our open source team handbook.

Our designers are involved from the start of a project. They'll talk to stakeholders and developers, they'll create your wireframes and participate in testing, and they'll attend every workshop.

Design direction.

Once foundations is complete we move into the design direction phase. We start with a design brief written in collaboration with you, before we explore and test multiple design concepts, iterating until we find the strongest one.

We then present desktop and mobile designs for several key pages to get your early feedback. When your team is happy with the overall direction of design, we migrate this into a design system, which includes the page grid, colours, fonts, typographic scales, components, and content patterns.

Our iterative design process keeps you involved right from the beginning. You have plenty of opportunities to give us feedback, and we don't start evolutionary development until you're in love with the design direction and excited to sign it off.

Recommended by our clients.

We're proud to have recommended agency status on Recommended Agency Register (RAR), a trusted global database of vendors rated by real clients.

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Can we help?

Let's talk user experience

Tell us your challenges, and we can tell how we can help you.

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Discover our thinking.

Check out our blog for our thinking on user experience, accessibility, design and more.