The number of adverts we see every day has grown exponentially over the last 30 years and will continue to do so. Chatbots provide an opportunity for marketers to engage users in new and innovative ways.
The latest in our series of Digital Dinners focussed on how large companies and organisations can develop successful innovation ecosystems in the face of long-established management processes and practices.
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It had been a long day at work. As I was about to leave I was sent a link to a chatbot. So I sat back down and started to talk to it. Forty five minutes later the office was empty. Except for me. Sat there, talking to a robot.
The right question around chatbots is not whether 2017 is the year of chatbots, or whether it is all a fad. The right question is simply: what is the appropriate context for a chatbot solution as opposed to a website or an app? If your problem has the characteristics mentioned in this post then chatbots are most likely a very good way to solve it.
