2nd December 2020

Taking the Stress out of Updating Your CMS

deeson guide to taking the strees out of your cms upgrade

 

The content management system (CMS) is a vital piece of infrastructure for modern organisations. At Deeson, we've been creating transformational web platforms since 2007 using a variety of different CMSs, including Drupal, WordPress, Wagtail, Umbraco, Contentful and Prismic.

But like everything in the digital world, CMS trends are constantly evolving. What's more, the highly popular tools Drupal 7 and Drupal 8 will cease to be supported in November 2022, forcing many organisations to rethink their CMS strategy now.

Whether you’re looking for information on upgrading your Drupal 7 or Drupal 8 site, or are considering an entirely new platform altogether, this guide to Take the Stress Out of Updating Your CMS will provide insight, background and tips and tricks when it comes to making the right selection for your CMS.

 


Take the stress out of updating your CMS with our free guide, available to download here.


 

6 sure fire signs it’s time for a CMS update

Are you still on the fence about whether your site is in need of an update? You’re right to be pragmatic, a site upgrade can be a big investment of time, budget and resource - and as with any sizable tech investment can cost you big if handled incorrectly. 

If any of the following signs are ringing bells for you, it might be time to start pulling together your CMS business case. 

1. It hinders rather than helps your revenue goals

There are many ways a well-designed CMS can aid your revenue objectives. From conversion rate optimisation, seamless check out functionality, integration with your marketing automation tools, comprehensive data capture and processing and more – if your CMS is standing in the way of growth it’s time to reassess.

2. It’s a hassle for the editors

The upkeep of fresh, relevant and engaging content on a website is a consuming task at the best of times, add into the mix a CMS that makes that process feel like a constant battle and it’s a recipe for disaster. Your CMS should be a tool which empowers your site editors, feels intuitive to use and aids productivity. 

3.  Your CMS vendor is stagnant

As we mentioned, like everything in the digital world, CMS trends are constantly evolving. While ongoing maintenance of your site and staying up to date with the latest upgrades, updates and modules from your CMS vendor might at times seem unrelenting – a vendor which doesn’t release regular updates and improvements will hinder your ability to stay ahead of your competition.

4. It isn’t integrated with the rest of your martech stack

Whether it’s via one-click integration, middleware, custom APIs or through its own extensive platform ecosystem your CMS must be connected with the rest of your stack. Seamless integration allows for optimal data flow between systems, better automation options, lead nurturing, analytics and more.

5. It offers poor UX

There are myriad statistics available that prove that poor user experience on your website can have a severely damaging impact on your brand, return traffic, conversion and more. Slow load times, complicated navigation, non-responsive design will all affect your ability to grow your audience and revenue.

44% of shoppers will tell their friends about a bad online experience 
(Neil Patel)
Better UI could raise your website’s conversion rate by 200%, and better UX design could yield conversion rates of up to 400% 
(Forrester)
 

6. It’s not mobile friendly

A website that isn’t optimised for mobile is a site not worth having. A website is often more likely to be viewed via a mobile device rather than a desktop device according to statcounter and ensuring the user experience is optimal regardless of the device they use is paramount.

When considering mobile, it’s not all about the audience but also the site editors. If creating, editing and publishing pages that perform well on any device isn’t streamlined and simple, you’re going to be drastically decreasing your team efficiency and productivity.

61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
(Think With Google)
50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
(Think With Google)

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