Blogs: our ideas, finds and vision.



Clear all
Two kinds of users #2: researchers by profession or by personal interest.

Online collections on museum websites are visited by art historians, curators and other professionals, right? Well that proves to be slightly different: yes there’s professional researchers, but there’s twice as many personal researchers.

  • Martijn van der Heijden
3rd Sep 2021
In a world full of shoulds, what do we actually want?

You have a set of principles that have been shaped by your family, your environment, your social conditioning and even popular culture. These principles unconsciously direct your behaviour. They take you by the hand and guide you through life.

  • Sarah Harris
18th Aug 2021
Two kinds of users #1. Starting with the homepage?

When designing digital we want to keep things simple. This is why we are starting a new series of blog about user behaviour, drawing on real life observations, research and data and every time conveniently dividing the world in two kinds of users. What better place to start this series than with the homepage, that main page of your website. Or… is it still?

  • Martijn van der Heijden
11th Aug 2021
3 things I learned about UX design

Ryan Gannon tells what Deeson taught him about UX design and how it helped him launch his own venture.

19th Jul 2021
Unexpected outcomes of PDP planning

Once a year at Deeson we undertake Personal Development Planning sessions, to help us reflect upon where we’ve got to over the last year, and what we want to achieve over the next few months. It’s an opportunity to reflect, a chance to map out career aspirations, and a candid opportunity to openly discuss what we want to get out of our professional experience.

  • Mariola Romero
21st Jun 2021
Celebrating Pride: A rainbow logo isn’t enough

Rainbow washing or ‘virtue signalling’ has come under increasing scrutiny as a tactic by corporations who use social activism as a marketing ploy without taking any real action to support the causes after the hashtag stops trending.

  • Sarah Harris
16th Jun 2021
11 not-to-be-missed events, attractions, collections and exhibitions
Celebrating the reopening of the UKs museums and cultural institutions
12th May 2021
Why “scope creep” isn’t a dirty word
Scope creep has a negative connotation and I think it immediately suggests an element of conflict or someone losing out. I think in a world of prioritisation and agile development, scope creep can be a win-win.
  • Holly Davis
23rd Mar 2021
15 ways to monetise your museum with digital
Deeson's Head Strategist Martijn van der Heijden presented his Digital Monetisation Canvas at the recent MuseumNext Digital Summit. Check out his session and download the slides.
6th Mar 2021
Diversity challenges in the tech sector: What Deeson is doing and the long road ahead
Whilst we celebrate our gender diverse team at Deeson, our work in diversity is far from complete.
  • Sarah Harris
8th Jan 2021