Even though it may be obvious to you what a brilliant service/product/innovation you have, the challenge is to make sure that everyone else who counts should know too. That's why we write and create integrated advertising and marketing campaigns for many of our clients. 'Integrated' because they work across a variety of media but deliver a consistent message. This is a task that we undertake for The Society and College of Radiographers on a regular basis through advertising, direct mail, public relations, and on-line.