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PULL!

Shooting to the top – A magazine that 'pulls' its weight

Client: Clay Pigeon Shooting Association

Services: Editorial, design, advertising sales, production, distribution

Readership: 25,000

Editions: 10 issues a year

Pages: 84

PULL! is a magazine for enthusiasts, from novices to experts, who are members of the Clay Pigeon Shooting Association. The title has to meet the needs of 25,000 members who range from 'weekend shooters' to Olympic competitors.

As well as having content that covers a broad spectrum of abilities and interests, 'must have' information includes details of hundreds of forthcoming fixtures, as well as reports from the CPSA's branches and regions. High quality photography is also required.