The Rational Optimist

Matt Ridley’s books have sold over 800,000 copies, been translated into 27 languages and short-listed for six literary prizes.

Deeson Group was commissioned to provide a thought-provoking platform to promote his latest book ‘The Rational Optimist’. The design needed to integrate with an offline marketing campaign for the book as well as provide a platform for Ridley’s popular blog.

The site also provides an archive of video material, his latest tweets and a MailChimp email marketing signup.